Three Keys to Creating Momentum and Three Killers of Momentum for the Network Marketer
Momentum can play a significant role in the life of a network marketer as it can help drive sales, attract new members to the team, and increase overall engagement within your network.
If you can get an entire team moving in the same direction, toward the same goal, and following the same game plan, you have won the day.
Having momentum can create a positive, energetic atmosphere within the network, which can motivate people to take action and achieve their goals. This can lead to increased productivity and success for both individuals and the network as a whole. And increased productivity, of course, is how everyone makes money.
But what exactly is momentum in network marketing?
In network marketing, momentum refers to a period of rapid growth and success within a network marketing organization. It is often characterized by an exponential increase in sales and recruiting, which can lead to significant income for distributors and the company as a whole.
During a momentum phase, distributors in the network are often more motivated and excited about the opportunity, leading to increased sales and recruiting efforts. This can create a self-reinforcing cycle of growth as more people are exposed to the opportunity and are drawn in by the success of others.
The fact is network marketers make their money through momentum.
All too often though, attempts to achieve team-wide momentum can feel like an exercise in herding cats.
So what are the keys to building momentum in your Network Marketing business?
- Have a System
It is important to understand that 95 percent of people who start their business in MLM are part-time. They want to know there is a system for them to succeed. They must see a path. They may like you, your product, and the compensation plan, but at the end of the day they are asking themselves, consciously or unconsciously:
Do I see myself being able to do this?
Your system should answer this question with a resounding “Yes!”
The system must be simple and clear steps must be provided. All your network marketing training and coaching must center around this system. Providing your team with the exact steps to share the business with others is key. It’s not enough to tell them what to do, leaders must necessarily model what to do. And there needs to be a cadence to the system, an order in which things happen. Maybe a pre-written message or text, followed by a survey, then finally a video. This is broadly defined as “pique, present, follow up” and is an industry-wide tried-and-tested method for success.
- Technology and Tools
We live in a digital world and your system must leverage this.
Think about it: as recently as ten years ago, the system may have been as easy as calling someone, giving them a VHS tape or cassette tape, and inviting them to have coffee.
How things have changed.
Today the tools are capture pages, surveys, social media, CRMs and email campaigns but you cannot ask a brand new recruit working five hours a week to pay exorbitant fees for all of these tools.
There is a new class of tech specifically designed to fill this need. It is called Authentic Sharing Technology and it leverages a system, is simple to use, and is helping distributors win while keeping costs at a minimum.
- Build Culture
One of the top-selling business books of all time (and a personal favorite of mine) is The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling. They do as good a job as anyone I have seen at describing the best methods of building culture. Their tactics translate perfectly for network marketers and these are the skills that every network marketer should have.
- Have a wildly important goal.
- Act on the lead measure, which, in network marketing, is the quantity of the prospecting and the quality and consistency of the follow-up.
- Have a scorecard built around the lead measure which Authentic Sharing Technology solves.
- Build a cadence of accountability built around the first three. This can be friendly competition between distributors or small contests centering around activity.
These are necessarily fun, they build trust and camaraderie, and they strengthen your team.
Best Ways to Kill Momentum (Should You Ever Want to Do That)
As with anything in life, it’s pretty easy to kill the momentum you’ve built in network marketing. Here are some of the best–or worst, depending on your perspective–ways to do it.
Complexity kills people’s ability to succeed. This is true, especially for network marketers. One of the worst things that has happened to this industry is the digital marketer posing as the network marketing trainer/expert.
Digital marketers are not network marketers.
That statement bears repeating.
Digital marketers are not network marketers.
Digital marketers market to the masses. They have to build a brand and become an influencer to have any success. This model will not work for the average network marketing organization. It is too complicated, too expensive, and too reliant on a set of skills that the average person does not have.
- The Cattle Call
Success in network marketing is dependent on personal, high-quality relationships. Using high-pressure sales tactics on your friends, family, and neighbors is a sure way to fail in this business.
Permission-based marketing works. Your system should give you a simple and non-intrusive way to share information quickly and easily in a thoughtful way.
- Breaking Trust With Your Team
Trust is what binds real network marketing companies together. Companies that compete or sell products against their field or leaders that overexaggerate the truth and are not dependable will ultimately fail in building a solid team.
Of course, momentum is not the only factor that contributes to success in network marketing. Other important factors include having a solid product or service, effective marketing strategies, strong leadership, and a supportive team culture. Ultimately, a combination of these factors can contribute to sustained success in network marketing.
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The Final Word on Momentum
Of course, momentum is not the only factor that contributes to success in network marketing. Other important factors include a solid product or service, effective marketing strategies, strong leadership, and a supportive team culture. While momentum plays a huge role, ultimately, a combination of these factors can contribute to sustained success in network marketing.
The RapidFunnel App helps build momentum by giving independent distributors a tool to encourage genuine connections, and our Authentic Sharing Technology (AST) empowers person-to-person relationships to grow your sales – all while allowing you to track activity team-wide.
To discover more, schedule a demo.