In network marketing, building a large and successful team isn’t just about selling products—it’s about cultivating an organization that focuses on consistent growth and improvement. One strategy for team accountability stands above the rest: acting on lead measures.
Chris McChesney, in his influential book The 4 Disciplines of Execution, emphasizes the power of lead measures in driving success. According to McChesney, while lag measures (like sales numbers or recruitment totals) tell you where you’ve been, lead measures predict where you’re going. They are the daily activities that directly influence your goals.
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Act on the Lead Measures
McChesney’s second discipline is all about identifying and acting upon these lead measures. For network marketing leaders, this boils down to three critical actions:
- Quantity of Prospecting
- Why it matters: The more people you reach out to, the higher the chances of finding interested prospects. Prospecting is the lifeblood of team building in network marketing.
- Action step: Set daily or weekly goals for the number of new contacts made. Use tools and scripts to streamline the process and track your progress diligently.
- Quality and Consistency of Follow-Up
- Why it matters: Initial contact is just the beginning. Consistent and meaningful follow-up turns prospects into customers or team members.
- Action step: Develop a follow-up system—be it through emails, reminders/tasks, calls, or meetings—that keeps you connected with prospects. Personalize your approach to build genuine relationships.
- Teaching the Team How to Execute Points 1 and 2
- Why it matters: Your success multiplies when your team is equipped to replicate effective prospecting and follow-up strategies.
- Action step: Host regular training sessions, provide resources, and offer mentorship. Encourage a culture of accountability and continuous learning within your team.
By honing in and acting on these lead measures, network marketing professionals do more than just grow their businesses—they empower others to change their lives. Here’s how:
- Predictable Growth: Acting on lead measures creates a predictable pathway to achieving goals, reducing uncertainty and frustration.
- Empowered Teams: When leaders teach their teams these essential skills, it fosters independence and confidence among team members.
- Sustainable Success: Consistent prospecting and follow-up ensure that the organization doesn’t just grow—it thrives over the long term.
Leveraging RapidFunnel to Amplify Lead Measures
To maximize the effectiveness of these lead measures, incorporating technology like RapidFunnel can be a game-changer. RapidFunnel streamlines prospecting and follow-up by providing tools for personalized outreach, automated reminders, and real-time tracking of engagements. This not only enhances the quantity and quality of your interactions but also makes it easier to train your team to do the same.
The single most important thing you can do as a network marketing professional is to focus on these lead measures and instill their importance in your team. By doing so, you’re not only building a large organization but also creating a ripple effect that helps others achieve their dreams and build substantial incomes.
To learn how RapidFunnel and systemetize your lead measures and create exponential growth schedule a demo today.
