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Welcome to Wally Long, New York Times Bestselling author and expert in the area of coaching. Hear his story including the joys and pitfalls of the life of a coach. Most importantly, Wally will share how he recaptured his life while growing his coaching business using the concept of value extension and how he is building a business in the coaching space that has a life of its own and value outside of his brand. Full of compelling stories and valuable insights that could take your business to the next level and beyond.