As a franchisor, your corporate culture is unique, in that you are surrounded by entrepreneurs! In addition to finding motivated people to follow your system and deliver on brand excellence, you also need to provide support to help them succeed.
Franchise growth is up, and advertising competition for consumer spending is fierce. Shorter attention spans mixed with a bombardment of advertising across all media channels means your franchisees need to find new ways to connect authentically with their customers.
You can invest in training systems and advertising programs to help your franchisees, but that still leaves them fighting to be heard alongside everyone else. But here’s the thing, your franchisees already have an amazing resource that’s not being utilized to full potential… their employees!
It’s a simple equation, people listen to people they respect. Turning your franchisees workforce into powerful brand advocates will help generate more customers while improving employee morale and retention. Of course building a brand advocate/incentive program can be cumbersome and time consuming...
That’s where we come in. The RapidFunnel App gives your franchisees a simple way to engage all their employees in finding the best customers. All the tools they need to feel comfortable sharing the company story are rolled right into their smartphone! Franchisees redirect a small amount of their marketing budget towards employee rewards, which increases their overall involvement, camaraderie and ultimately, sales!