Prospecting is, arguably, the most crucial aspect of network marketing. It will literally make or break your business. One powerful tool that can aid in this process is the use of prospecting surveys. These surveys allow you to gather valuable insights into your potential customers’ needs, pain points, and goals, ultimately enabling you to tailor your approach and maximize your chances of success. However, creating an effective prospecting survey requires careful consideration and strategic planning. Stick around as we delve into the concept of “problem-aware” surveys and explore tips to help you craft surveys that resonate with your prospects and drive conversions.
The Power of Problem-Aware Surveys
Problem-aware surveys are designed to uncover the specific challenges, concerns, or pain points that your prospects are facing. By identifying these issues, you can position your products or services as the solution they’ve been seeking. These surveys go beyond surface-level questions and go into the underlying motivations and desires of your target audience. When executed effectively, problem-aware surveys can establish a strong connection with prospects, making them more receptive to your offerings.
Here’s an example of a “problem-aware” survey question that a nutritional company promoting glutathione supplements could ask:
🍎 As someone interested in health and wellness, what concerns do you have about protecting your body from oxidative stress and maintaining optimal antioxidant levels?
This open-ended question encourages respondents to share their specific concerns, needs, and pain points related to oxidative stress and antioxidant deficiency. It positions the survey as a helpful resource for addressing these issues, rather than a direct sales pitch.
Some potential follow-up questions could include:
🧪 On a scale of 1 to 5, how important is it for you to support your body’s natural antioxidant defense system? (This quantifies the level of importance)
📝 What steps, if any, have you taken to increase your antioxidant intake or reduce oxidative stress? (Allows you to gauge current habits/solutions)
💭 What challenges or barriers have you faced in trying to optimize your antioxidant levels? (Identifies specific pain points and obstacles)
By asking these types of “problem-aware” questions, the nutritional company can gain insights into the prospect’s unique circumstances, motivations, and frustrations. This data can then inform how they position and market their glutathione supplements as a targeted solution, addressing the identified needs and concerns.
Keeping It Short and Sweet
One of the keys to a successful prospecting survey is ensuring that it’s concise and user-friendly. Prospects are more likely to complete a survey that doesn’t demand too much of their time or effort. Aim for a survey that takes no more than 5-10 minutes to complete. This can be achieved by keeping the number of questions to a minimum and focusing on the most crucial aspects that will provide you with actionable insights.
Question Ordering and Flow
The order and flow of your survey questions play a crucial role in creating a seamless experience for your prospects. Begin with easy-to-answer, non-personal questions to ease them into the survey. Keep related questions grouped together to maintain a logical flow. Additionally, ensure that the order of questions does not introduce bias or influence the responses.
One effective strategy is to design your survey in a way that naturally leads to a “sizzle video” or other engaging content that addresses some of the issues or pain points identified through the survey questions. This seamless transition can pique the prospect’s interest and encourage them to learn more about your products or services.
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Question Phrasing and Tone
The phrasing and tone of your survey questions are essential in creating a comfortable and meaningful experience for your prospects. Aim for a conversational tone that makes the survey feel like a personal interaction. Use simple language and clarify any potentially vague or confusing terms.
Strike a balance between approachability and formality to ensure that prospects feel at ease while still perceiving the survey as a professional and legitimate endeavor.
Disseminating Surveys
Consider using a digital platform built specifically for Network Marketing to help your team effectively disseminate your survey. Easy to use and available on mobile devices, these platforms make prospecting and follow-up simple and intuitive. RapidFunnel is one such platform, designed by (me!) a 25-year veteran of the industry and a complete digital marketing nerd.
By following these guidelines and incorporating problem-aware techniques, you can create prospecting surveys that not only gather valuable data but also establish a strong connection with your prospects. Ultimately, this will position you as a knowledgeable and trustworthy resource, increasing the likelihood of successful conversions and long-term business growth in the network marketing industry.
To learn how RapidFunnel fits into your marketing strategy schedule a demo today.
