What Is Attraction Marketing?
(And How to Master It)

attraction marketing

Many people struggle to build momentum in their multi-level marketing (MLM) business. But instead of changing their approach, they double down on what they’ve been doing.

They post more product promotions, pitch more of their contacts, and repeat ad nauseam: Buy, Sell, Join!

Unfortunately, this typically leads to frustration. Promotions continue to be ignored – and pitches continue to be rejected.

There’s a better way to grow your MLM business, and it’s called attraction marketing.

Attraction marketing, at its core, is a method of drawing customers to you. It’s a way to gather people naturally and authentically to your business.

When you get it right, you’ll have an ever-growing network marketing prospecting list.

Read on for a winning recipe to attract the people who want to buy from you – without you needing to do the work or spend the time to convince them.

What Is Attraction Marketing?

Attraction marketing is a strategy marketers use to get customers to buy an item or service without being asked to. The guiding principle of attraction marketing is to demonstrate to customers that your product is great, something that they want or need. 

All you have to do is let them see how great it is.

Attraction Marketing: Why It’s Essential in MLM

No one likes being sold to.

In direct sales, potential customers are repelled by hard-sell tactics and old-school sales pitches. And with regular old advertising, it’s nearly impossible to cut through the noise.

To achieve network marketing success, you need to be authentic. You need to focus on building genuine connections and relationships to grow your business. 

Attraction marketing draws people in, so the right people self-select into your orbit. These are the people who share your values and interests, and are inspired by your success.

It’s the opposite of bombarding contacts with messages about buying your products or joining your team, driving many of them away. 

travel blog social media

Of course, you have to believe in your products, business opportunity, and the potential of others to follow in your footsteps. The more often you share this inspiration with others – telling your story and building excitement – the more prospects you attract to your business.

Master Attraction Marketing: 2 Powerful Strategies

If you’re tired of grinding out ineffective, recycled promotions on social media – try this.

It’s a powerful combination of income-producing activities to attract and engage interested people on social media.

1. Use Social Media to Attract (Not Sell)

People are bombarded with ads all day long. Instead of being part of all that noise: be interesting, engaging, or fun. Be what your target audience wants. 

Engaging with people on social media is one of the best ways to consistently build your audience (and not overwhelm your prospects with ads). 

And remember that not everything needs to be directly related to your product or service.

Some examples of what you can share to reach people in an authentic way are:

  • Memes are a great way to connect with a target audience that’s younger (or has a sense of humor)
  • Inspirational quotes are ideal if you want to be associated with motivation and encouragement
  • News posts show that you’re up to date on what’s going on in your industry and new trends that pop up
  • Before and after pictures of someone that used your product or service
  • Links to blog posts relating to your product or service
  • Photos of you cooking with the family, walking the dog, or at the airport
  • Testimonials are fantastic to share via social media. Giving your target audience unbiased reviews about your product or service engage without coming off as salesy.

The best part about this strategy is that you’re not trying to sell to anyone. You’re showing the outcome of using your product or service. Being healthy, strong, enjoying your free time, exercising, sleeping well, traveling, etc. The possibilities are endless!

2. Posting Well-Written Problem-Aware Surveys to Social Media

This is a highly effective and free strategy!

  • That’s because a problem-aware survey isn’t a pitch. So people won’t feel like you’re trying to sell them on something.
  • It’s not leading, so people won’t feel like you’re trying to direct them to make a choice.
  • And it doesn’t have an agenda, so people won’t feel like you’re only engaging with them to gain a benefit for yourself.
woman using social media on her phone

The goal of a problem-aware survey is to create curiosity.

By doing this, you get prospects interested in what you’re asking them about. 

Use a network marketing business-building app like RapidFunnel to share simple, highly-engaging surveys with everyone in your social media network. Followers will answer the questions, then naturally let their curiosity take them to the next step of doing business with you.

Once you’ve got a winning survey, roll it out to your team so they can duplicate your strategy.

Carefully Craft Your Questions

Our authentic sharing experts can help you hone in on your target audience’s most pressing concerns. Then, we’ll help you draft a problem-aware quiz or survey to ignite their interest.

Examples of problem-aware survey questions to ask are:

  • Do you know what’s in your skincare products?
  • Are the ingredients in your herbal tea really organic?
  • What’s your biggest fear about starting your own business?

Your survey, if written well, should generate questions in the minds of the takers, like:

  • Are they suggesting there’s a solution to this problem?
  • Do they know the answer to this question?
  • Will they send me the answers to these questions?
  • Who do they work for?
  • What product do they sell?
man pondering on life's great questions

If you can cause these questions to pop into the mind of the people who take your survey, you’ve created a great problem-aware survey.

Have a Call to Action (CTA) on Your Survey

Offer to send details to those who complete the survey. Find a way to provide genuine value to those who take the time to fill out your survey.

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Fun fact – A top leader used this strategy to generate over 1,200 new prospects in four months using a simple, yet powerful survey. 

Imagine how many new leads could be generated by having your entire team use the same strategy!

Combining your social media and survey strategy is a powerful 1,2 combination to form the foundation of your attraction marketing efforts.

With the RapidFunnel App, you can share problem-aware surveys and your best tips and techniques for engaging prospects on social media all in one place! This gives your team the best chance to succeed.

Schedule a demo today to find out more!

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