Navigating the New World
Social media has become a game-changer for network marketing companies as it allows them to expand their reach and target audience like never before. With the rise of social media platforms such as Facebook, Instagram, and Twitter, network marketing/MLM companies are now able to connect with potential customers and distributors on a more personal level. By utilizing social media, these companies can increase brand awareness, drive engagement, and generate leads in a more cost-effective manner. Overall, social media has become an essential tool for network marketing companies looking to stay competitive in the digital age.
While social media can be a powerful tool for multi-level marketing companies, it can also be damaging if not managed properly. Social media can lead companies to spend significant resources on content creation, engagement, and analysis and lead many distributors to spend inordinate amounts of time spinning their wheels on various platforms. Is it possible to use social media to grow your network marketing business? The answer is a resounding yes but social media requires a thoughtful and strategic approach to minimize risks and maximize benefits.
Here are three important ways that network marketing companies and their distributors can use social media to their greatest advantage.
To connect with people authentically on social media, network marketers need to focus on building genuine relationships rather than just pushing their products or opportunity. This requires a strategic approach to content creation, engagement, and outreach. One effective strategy is to provide “problem-aware” surveys that address common pain points or questions related to the company’s products or industry. This can help establish the company as a trusted authority and attract people who are genuinely interested in learning more. The key to creating effective surveys is to ask questions that may help potential customers identify issues that your product or service might solve. Too often the tendency in writing surveys is to ask leading questions or just directly preach solutions.
In addition to content creation and engagement, building authentic connections on social media requires a focus on relationship-building. This means taking the time to get to know people on a personal level and showing a genuine interest in their lives and concerns. Network marketers can achieve this by using social media to share their own personal stories and experiences, and by actively seeking out opportunities to connect with people in their target audience. By building authentic relationships based on trust, empathy, and shared values, network marketers can create a loyal following of customers and distributors who are invested in the success of the company.
Use Social Media But Don’t Let It Use You
Social media platforms may appear to be free but make no mistake–there is a cost to using social media as a business endeavor. While users may not pay a monetary cost to use them, they are paying in a different way: through the personal data they give to the platforms. This data can be collected and analyzed by social media companies and used for a variety of purposes, including targeted advertising.
When businesses, or network marketing distributors as the case may be, use social media platforms to promote their products or services, they are inadvertently helping the platforms to collect more data about their potential customers. By posting content, engaging with users, and running targeted ads, businesses are providing valuable information to the platform about the preferences, interests, and behaviors of their target audience.
Social media companies can use this data to create detailed user profiles, which can then be sold to advertisers–advertisers who are often competitors. These advertisers can use the profiles to deliver targeted ads to users based on their interests, behavior, and other personal data.
The key to using social media without letting it use you is to gather data on the platform but transfer that gathered data as quickly as possible to another, less risky, platform. Sales Enablement Technology (SET) platforms are a great place to aggregate leads and data generated on social media platforms.
Don’t Forget the Distributor
In addition to creating compelling content and controlling your data, social media strategies must be kept simple for the average distributor.
A typical social media campaign includes the aforementioned surveys, landing pages, capture pages, customer relationship management tools, and more. The average distributor doesn’t have the time, much less the skill, to build these components. In order to have successful and properly managed social media campaigns, network marketing companies must provide distributors with all these tools in one place.
RapidFunnel is a SET platform that provides mobile-based sales enablement and marketing automation tools for businesses. Specifically, RapidFunnel helps businesses to create, distribute, and track sales and marketing content (such as videos, presentations, and documents) through a mobile app. The platform also includes features for lead management, lead tracking, and analytics to help businesses to better understand and optimize their sales and marketing efforts.
When distributors generate interest for their products or services on social media platforms and then transfer those leads to a SET platform like RapidFunnel where they can begin to engage with those prospects in an authentic way using company-created content, their potential for success increases exponentially.
Companies that are providing their distributors with tools like RapidFunnel are taking control of their social media strategy and using technology to their advantage.
For more information on how SET platforms and specifically the RapidFunnel App can help your organization, schedule a demo today.