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The digital space allowed businesses to expand their audience reach in massive ways. Anyone can go online or implement automated methods to get in touch with a huge number of people. But even though this makes the sales process faster and more convenient, it does not always guarantee long-lasting connections. Patrick Shaw talks with Bob Burg, the Co-Author of The Go-Giver, to discuss why sales must remain relationship-based even with the nonstop advancement of technology. He explains how to implement systems consistently, the right approach to cut down digital distractions, and how Bob keeps his leadership fresh without losing his core focus.
About Bob Burg
For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.
Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.
While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
Bob is founder of The Go-Giver Community Network, the first of its kind online business community created by and for Go-Givers.
He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.