Every sales guru worth their weight is preaching the benefits of “building a personal brand”.
But how important is this idea when it comes to building your network marketing business?
Building a personal brand is no small feat and quite frankly, probably harder than actually building your business itself.
Just for reference, here are five “quick” steps to building your personal brand…
- Define your unique value proposition: What makes you stand out from others in your industry or field?
- Identify your target audience: Who are you trying to reach with your personal brand?
- Develop a consistent message: Your message should be consistent across your personal and professional channels.
- Create content: Share your message and showcase your skills and experiences through writing articles, creating videos, etc.
- Network and engage with others: Building a personal brand is not just about self-promotion; it’s also about building relationships with others.
As I said, no small feat.
Number four alone could constitute a solid part-time job. Additionally, it requires not only expensive special equipment for creating videos but special skills for writing and creating content. These skills are often hard to come by.
In network marketing, building a personal brand can be an important way to stand out from other members of your team and establish yourself as a trusted and respected leader.
A strong personal brand can help you build credibility and attract more prospects to your business.
The benefits of having a personal brand are there but given the effort required, is it really worth developing it in order to grow your network marketing business? More importantly, is the effort duplicable? Can you teach a team of people to do the same?
Attracting people to your business is a key skill in building a successful network marketing business but this is just the first step to building a team. Your ability to effectively train these new members and to help them have success on their own is equally, if not more, important.
Effective training requires time, commitment, and modeling. If you are recruiting using techniques that are difficult for your team to adopt (expensive, time-consuming, or requiring special skills and tools), solid growth will be elusive because what you are doing cannot be duplicated.
The fact is, there is no way to build a large organization in network marketing, no matter how good your personal brand is, without duplication.
To be a good network marketing leader, it’s important to have a clear vision and to consistently communicate that vision to team members. Setting goals and providing direction and support to help team members achieve those goals is also essential. Building trust and strong relationships with team members are important as this can help to create a sense of community and motivation within the team.
Additionally, a good network marketing leader should be able to effectively train and mentor team members and provide ongoing support and resources to help them succeed. This may include providing training on sales techniques, marketing strategies, and product knowledge. It’s also important to lead by example by consistently promoting the product or service and demonstrating a high level of commitment to the business.
Winning in network marketing is all about lots of people doing a little bit every day. Consistency of effort by a large number of people will win the day and your goal as a leader is to make sure the system you put in place is so ridiculously simple that everyone can win.